AI Insights · Timothy · April 2024
Top 5 Beauty Retail Apps in Mexico Q1 2024
Explore the performance of the top 5 beauty retail apps in Mexico during Q1 2024, including weekly downloads and active user trends.
During the first quarter of 2024, the top beauty retail apps in Mexico saw varied performance in terms of weekly downloads and active users. Here's a closer look at the trends for the top 5 apps on a unified platform.
SEPHORA experienced a noticeable dip in weekly downloads from 21.3K at the start of January to a low of 8.3K in early March. However, the app saw a resurgence by the end of March, reaching 15K downloads. Weekly active users followed a similar upward trend, starting at 99K and peaking at 109K by the end of the quarter.
IPSY: Personalized Beauty maintained a steady download rate throughout the quarter, fluctuating around 1K downloads per week. Active users showed a gradual increase from 8.4K in early January to 9.5K by the end of March.
Perfumerías DRUNI had minimal activity in terms of downloads, with weekly figures mostly at 1 or 2 downloads, except for a slight increase to 4 downloads in late March. No significant data was available for active users.
BEAUTY BAY also saw low download numbers, with weekly downloads remaining below 5 throughout the quarter. Active user data was not available for this app.
Lush Fresh Handmade Cosmetics had negligible activity, with only 6 downloads in the first week of January and no active users reported during the quarter.
Data for these insights comes from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
